From Leeds-based, rising pop star Lois, “MINE is the start of a new musical era.” The first single from her upcoming, EP ‘SEVEN‘ is already generating audience excitement and critical acclaim. BBC Leeds and Sheffield’s Track of the Week with pre-release plays on BBC Radio 1 Future Pop and BBC Radio 6, ‘MINE‘ has been aptly named ‘an absolute masterclass in modern pop music‘! (Christian Carlile)
Lois’ artistry on ‘MINE‘ is elaborate and impressively articulate. The euphoric, harmonious strings and vocals glide between a confessionally minimalistic production and an empowered, full band chorus. Though the musicality speaks for itself, Lois offered the insight that
“This song came from rejecting the idea of people telling me who I should be, how I should present and what I should write about. It’s all about reclaiming your body, owning your skin, and the 7-year rule, which is the idea that after seven years your skin regenerates. I’ve found comfort in the fact that the skin that I have now has never been touched by anyone from my past and I get to really embrace that.”
It’s undeniable that Lois’ creative expression and the talent that unabashedly shines through elevate her to the level of the culture’s current ‘pop girl’ frenzy. The melodic chorus calls for a devoted audience, her rhythmic revelations almost siren-like, answering the industry’s yearning for the divine feminine. Even at its most stripped-back, ‘MINE‘ offers an unyielding mastery. Listening to the track brings an endearing yet fiery sensation, that you are witnessing the start of something big. In fact, its beginnings are reminiscent of early Maggie Rogers and the capacity of its evolution within just three minutes make it entirely believable Lois will blossom, just like Rogers.
“Writing MINE felt like I’d finally tapped into what I was always meant to be making.”
Another musical nostalgia ‘MINE‘ immediately sparked in me was that of Lorde’s transition from her colourful, coming-of-age ‘Melodrama‘ to the empowered and mature ‘Solar Power‘. In particular, the single sounds like Lois’ unpacking of the girl she’s been and affirmations of her growth; it’s not unfathomable to think you could mistake her intuitive, thoughtful lyricism for Lorde’s ‘Secrets of a Girl Who’s Seen it All‘. In fact, the reference here goes much deeper, ‘MINE‘ marking a transitionary period of her own. ‘SEVEN‘ will release two years post her debut, ‘Strange Man‘. The EP is her first release within her “new creative world” (DIY Magazine), after leaving the label that signed Lois as a teen. A sign of unapologetic individuality, ‘MINE‘ is teeming with a radiant, cheerfully confident energy. It’s a touching and heart-warming first glimpse into the world of ‘SEVEN‘, and unquestionably worth listening to.
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